Our lead generation service plans and runs the campaigns that bring service businesses a steady flow of enquiries. We pick the channels from your numbers, not our favourites: Google Ads, Meta Ads, SEO, AI search, or a mix. You get one strategy, one team and reporting you can understand.
Lead Generation That Starts With Your Business, Not Our Favourite Channel
Plenty of agencies sell lead generation like it’s a vending machine. Put money in, leads fall out. If only.
Real lead generation starts with a few awkward questions. How much is a new customer worth? How many enquiries can you actually handle? Why do people choose you over the firm down the road? Answer those properly and the right campaign becomes obvious. Skip them and you end up paying for leads that never turn into anything.
That’s the bit we’re good at. We’ve run campaigns that have generated over a million leads, and the thinking always comes before the spending.
What Our Lead Generation Service Includes
Growth strategy
A plan built from your margins, capacity and goals, so we know exactly what a lead is worth to you.
Channel selection
Search, social, AI search or all three. We choose based on where your customers are, then prove it.
Offer and messaging
Using customer psychology to shape an offer people want to act on, written in words they actually use.
Landing pages
Pages built for one job: turning clicks into enquiries. No distractions, no dead ends.
Tracking and reporting
Calls, forms and bookings tracked properly, with a monthly report a busy owner can read in five minutes.
Ongoing optimisation
We keep testing ads, pages and offers so your cost per enquiry keeps heading in the right direction.
How We Build Your Lead Generation Plan
1. Discovery
A proper chat about your business, your customers and what has and hasn’t worked before.
2. The numbers
We work out your target cost per lead and the budget that makes sense for it.
3. Launch
Campaigns, landing pages and tracking go live together, so nothing is guessed.
4. Grow
We double down on what works, cut what doesn’t, and tell you honestly which is which.
Why Owning Your Leads Beats Renting Them
Pay-per-lead sites can feel easy. The trouble is that you’re often sharing those leads with competitors, and the tap turns off the day you stop paying.
- Your enquiries come straight to you, not to three other firms at the same time
- Your ads, pages and data belong to your business
- Every month of work builds something that keeps paying back
- You decide how fast to grow, not a lead broker
We helped Electrofy, a London electrical contractor, move away from relying on Checkatrade and build its own inbound pipeline with Google Ads and Local SEO.
Lead Generation for Your Industry
Every industry buys differently. Here’s where we have the most experience.
Frequently Asked Questions About Lead Generation
How much does lead generation cost in the UK?
It depends on your industry, location and how competitive things are. Cost per lead can range from a few pounds to well over a hundred for high-value services. We work out a realistic target with you before spending anything.
How quickly will I see leads?
Paid ads can bring enquiries within days of going live. SEO and AI search take longer, usually a few months, but they keep working without paying per click.
What is the difference between lead generation and pay per lead?
With pay per lead you buy enquiries from a third party, often shared with competitors. With lead generation, we build campaigns that send enquiries straight to you, and the results build up over time.
Do you work with B2B companies?
We focus on B2C service businesses, the ones selling to everyday customers. That’s where our experience and results are.
Will I be tied into a long contract?
We’ll agree a sensible starting period so campaigns have time to work, and we’ll be upfront about it from day one. No hidden small print.
Services That Work Well With Lead Generation
Google Ads (PPC)
Show up when people are already searching for what you do.
Read more →Meta & Social Ads
Facebook, Instagram and TikTok ads that make people stop scrolling and enquire.
Read more →Website & Landing Page Design
Websites from £1,500, built to turn visitors into enquiries.
Read more →Let’s Talk About Your Business
Tell us where you are and where you want to be. We’ll be straight with you about what will work, what won’t, and what it should cost.
Let’s talk about your business →