AI search optimisation, also called AEO and GEO, helps your business get mentioned and recommended when people ask ChatGPT, Google AI Overviews, Gemini or Perplexity for help. We structure your website so AI can understand it, answer the questions your customers ask, and build the trusted mentions these tools rely on.
What Is Generative Engine Optimisation?
More of your customers are skipping the list of blue links. They’re asking an AI tool “who’s the best aesthetics clinic near me?” or “how much should a website cost?” and taking the answer at face value.
Generative engine optimisation (GEO) is about being in that answer. Answer engine optimisation (AEO) is its close cousin, focused on getting your content picked as the direct answer to a question. Different acronyms, same goal: when AI recommends someone, it should be you.
It’s early days, which is good news. Most of your competitors haven’t started yet.
What Our AI Search Optimisation Service Includes
AI visibility check
We ask the AI tools about your services and area, and see who they recommend today.
Answer-first content
Pages that open with clear, quotable answers to the questions your customers ask.
Structured data
Schema markup that tells AI exactly who you are, what you do and where you work.
Entity consistency
Your name, address and description matched everywhere, so AI tools trust the details.
Mentions and listings
Getting you into the directories, roundups and reviews that AI tools draw from.
Tracking and reporting
Regular checks on how often you’re mentioned, and what changed.
How We Get You Recommended by AI
See where you stand
A baseline of what ChatGPT, Gemini and Perplexity say about you and competitors.
Make your site readable
Clear answers, schema and structure that AI can quote with confidence.
Build trust signals
Reviews, mentions and consistent listings across the web.
Track and refine
We re-check regularly and adjust as these tools change.
AI Search Optimisation for Your Industry
People already ask AI for recommendations in these industries.
Frequently Asked Questions About AEO and GEO
What is the difference between AEO and GEO?
AEO (answer engine optimisation) focuses on being the direct answer to a question. GEO (generative engine optimisation) focuses on being mentioned and recommended in AI-generated answers. In practice we work on both together.
Is SEO being replaced by AI?
Not replaced, but changed. AI tools still rely on trusted, well-structured websites, so good SEO is the base. AEO and GEO build on top of it.
Can you guarantee ChatGPT will recommend my business?
No one can guarantee that, because the AI companies control their answers. What we can do is give these tools every good reason to mention you, and track how that changes.
How long does AI search optimisation take?
Some changes, like structured data and clearer answers, can be picked up within weeks. Building mentions and authority takes a few months.
Can ChatGPT do lead generation?
It can send you customers by recommending your business, which is exactly what this service is about. It can’t replace a proper lead generation strategy on its own.
Services That Work Well With AI Search
SEO & Local SEO
Rank where your customers look, from Google Maps to page one.
Read more →Reputation Management
More five-star reviews, handled properly when one goes wrong.
Read more →Lead Generation Strategy & Campaigns
The plan behind every enquiry, and the campaigns that deliver it.
Read more →Let’s Talk About Your Business
Tell us where you are and where you want to be. We’ll be straight with you about what will work, what won’t, and what it should cost.
Let’s talk about your business →