Marketing for service businesses is all we do. Foxstern Marketing specialises in lead generation for B2C service businesses. We know the customers, compliance rules and buying journeys in aesthetics, dentistry, home improvement, electrical trades and care homes, so your campaigns start from experience rather than guesswork.
Marketing for Service Businesses in the Industries We Know Best
Every industry buys differently. A family choosing a care home isn’t thinking like someone booking a lip filler, and your marketing shouldn’t treat them the same.
Aesthetic Clinics
Steady bookings for skin, laser and injectable treatments, done within the advertising rules.
See how we help →02Dentists
Private patients for implants, Invisalign and cosmetic dentistry.
See how we help →03Home Improvement
Your own pipeline of homeowners, without renting leads from directories.
See how we help →04Electricians & Trades
Local jobs from Google, so you rely less on referrals and Checkatrade.
See how we help →05Care Homes
Help families find you, trust you and book a visit.
See how we help →Run a different kind of service business? If you sell to everyday customers and want more of them, we can probably help. Tell us about it.
Why Industry Experience Saves You Money
Fewer expensive tests
We already know which channels and offers tend to work in your sector.
Compliance built in
Advertising rules for medical, dental and care services are part of the plan from day one.
Language that lands
Ads and pages written in the words your customers actually use.
Realistic targets
We know what a fair cost per enquiry looks like in your industry.
What Every Service Business Has in Common
Whether you run a clinic, a care home or a roofing firm, the basics of winning customers are surprisingly similar.
Trust comes first
People are letting you into their home, their mouth or their family’s care. Reviews, real photos and clear information matter more than clever slogans.
Speed wins the job
The business that replies first usually gets the booking. Fast follow-up is built into everything we do.
Local search matters
Most customers search for a service near them, so your Google Business Profile and local rankings are often the biggest source of enquiries.
Frequently Asked Questions About Industry Marketing
Do you only work with these five industries?
No. These are where we have the most experience, but we work with all sorts of B2C service businesses.
Do you understand advertising rules for healthcare?
Yes. We work within ASA and CAP Code rules, including the restrictions on advertising prescription-only medicines and claims for medical and dental treatments.
Will you work with my competitors?
We’ll always be upfront about any potential conflicts in your area before we start.
Can you help if my industry isn’t listed?
Probably, yes. If you sell a service to everyday customers and want more enquiries, the same principles apply. Get in touch and we’ll tell you honestly if we’re a good fit.
Do you understand industry regulations?
Yes. We build ASA, CAP Code, GDC, CQC and Meta advertising rules into campaigns from the start, so you’re not caught out later.
How do you measure results?
We track calls, form enquiries and bookings from every channel, then report cost per enquiry and, where you share sales data, cost per customer. You’ll always know what your marketing is bringing in and what it costs.
Tell Us About Your Business
Tell us where you are and where you want to be. We’ll be straight with you about what will work, what won’t, and what it should cost.
Let’s talk about your business →