With Google Ads for electricians, we help electricians and tradespeople win local jobs directly from Google, so they rely less on referrals and lead platforms like Checkatrade. Google Ads, local SEO and a website built for enquiries bring in the work you want, in the areas you cover.
Google Ads for Electricians That Keep the Van Busy
Referrals are lovely, right up until they dry up for a month. Platforms help, but you’re paying for leads that half the town also received.
We’ve helped electricians build their own source of work. Electrofy, a London electrical contractor, moved away from relying on Checkatrade and built an inbound pipeline using Google Ads and local SEO. That’s the kind of thing we do.
How We Grow Electrical and Trade Businesses
Google Ads for urgent and planned work
Emergency call-outs, rewires, EV chargers, consumer units and more, targeted by area.
Local Services Ads
Google Guaranteed listings where they make sense for your trade.
Map pack rankings
A strong Google Business Profile so you’re the first call in your patch.
Call tracking
Know exactly which calls came from which campaign.
Which Google Ads Work Best for Electricians?
There’s more than one way to advertise on Google, and the right mix depends on the work you want.
Search ads
Show up for specific searches like rewires, EV charger installs or consumer unit upgrades, in the areas you cover.
Local Services Ads
Local Services Ads put you at the very top of results with a Google badge, and you pay per lead rather than per click.
Call-only campaigns
For emergency work, ads that dial straight through to your phone can bring in jobs fast.
Frequently Asked Questions About Marketing for Electricians
Are Google Ads worth it for electricians?
They can be, especially for high-value jobs and emergency work. The key is tight targeting by service and area, and tracking calls properly.
Can you help me get off Checkatrade?
We can help you rely on it less by building your own flow of enquiries through Google Ads and local SEO.
Do you work with other trades?
Yes. Plumbers, roofers, builders and other trades work with us in much the same way.
How much do Google Ads cost for electricians?
It depends on your area and the jobs you target. Emergency and high-value jobs cost more per click. We set a budget based on what a typical job is worth to you, so the numbers make sense.
Do electricians need a website to run Google Ads?
It helps a lot. A fast, clear landing page with your services, reviews and phone number turns far more clicks into calls. Call-only ads are possible without one, but they suit emergency work best.
Will Google Ads work in my area?
If people in your area search for electricians, and they almost always do, Google Ads can work. We check search demand and competition in your patch before we spend anything, and target only the towns and postcodes you cover.
Services That Work Well With Electrician Marketing
Google Ads (PPC)
Show up when people are already searching for what you do.
Read more →SEO & Local SEO
Rank where your customers look, from Google Maps to page one.
Read more →Website & Landing Page Design
Websites from £1,500, built to turn visitors into enquiries.
Read more →Let’s Talk About Your Business
Tell us where you are and where you want to be. We’ll be straight with you about what will work, what won’t, and what it should cost.
Let’s talk about your business →