We run Facebook, Instagram and TikTok ads that get service businesses noticed and booked. As a Meta Business Partner, we handle the targeting, creative, lead forms and follow-up, then judge every campaign on enquiries and bookings. Likes are nice. Customers are better.
Foxstern Marketing is a Meta Business Partner.
Social Ads That Stop the Scroll and Start Conversations
People aren’t on Instagram looking for a new kitchen or a skin clinic. They’re watching dog videos. Your ad has about a second to interrupt that and make them care.
That’s where customer psychology earns its keep. We work out what your customers worry about, what they want, and what would make them act today rather than “one day”. Then we build creative and offers around it, and test until the numbers tell us we’ve got it right.
What Our Meta Ads Service Includes
Audience strategy
Who to reach, who to exclude, and how to find more people like your best customers.
Scroll-stopping creative
Video, images and copy designed for the feed, tested in batches so winners rise quickly.
Lead forms and landing pages
Instant forms when speed matters, landing pages when you want better-qualified enquiries.
Pixel and Conversions API
Tracking set up properly, so Meta learns from real enquiries, not just clicks.
Retargeting
Gentle reminders for people who showed interest but didn’t get in touch first time.
Fast follow-up
Leads pushed straight to your phone, inbox or CRM so nobody goes cold.
How We Run Your Social Ad Campaigns
Offer first
We shape an offer worth stopping for before we design a single ad.
Test creative
Several angles go live together, so we learn what your audience responds to.
Qualify leads
Smart questions in forms filter out time-wasters before they reach you.
Scale winners
Budget follows the ads that turn into bookings.
Facebook Ads for Your Industry
Social ads work especially well for these industries.
Frequently Asked Questions About Facebook and Instagram Ads
Do Facebook ads still work for service businesses?
Yes, when the offer and creative are right and the follow-up is fast. Most failed campaigns come down to weak offers or leads left waiting for days.
What does being a Meta Business Partner mean?
It means Meta has recognised us as an agency that meets its standards for running ads on Facebook and Instagram.
Should I use Facebook ads or Google Ads?
Google catches people already searching. Meta creates demand from people who weren’t looking yet. Many of our clients use both, and we’ll tell you which to start with.
Do you run TikTok ads too?
Yes. If your customers are on TikTok, we’ll plan and run campaigns there as well.
How much should I spend on Meta ads?
Most service businesses start with a modest daily budget while we test creative, then scale up what works. We’ll suggest a number based on your goals.
Services That Work Well With Meta Ads
Lead Generation Strategy & Campaigns
The plan behind every enquiry, and the campaigns that deliver it.
Read more →Branding & Creative
A brand people remember, and ad creative that earns the click.
Read more →CRM, Automation & AI
Follow up every lead fast, without hiring another person.
Read more →Let’s Talk About Your Business
Tell us where you are and where you want to be. We’ll be straight with you about what will work, what won’t, and what it should cost.
Let’s talk about your business →